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The Kenyan government has implemented supportive policies and regulations to encourage digital trade, positioning the country as a low-risk investment and secure investment destination. Initiatives such as the National Trade Policy and the National E-Commerce Strategy promote the growth of digital trade, addressing issues related to cross-border trade, data protection and consumer trust.

Read more: https://www.standardmedia.co.ke/opinion/article/2001474249/kenya-has-positioned-itself-as-trade-and-investment-hub