Sep 20 2024
Kenya to develop coffee brand in bid to grow exports
Kenya to develop coffee brand in bid to grow exports
The Kenya Export Promotion and Branding Agency (KEPROBA) plan to increase the country’s coffee exports by sourcing of new markets and developing a unified brand. The marketing will be done through a partnership with Agriculture and Food Authority (AFA)-Coffee Directorate. This partnership aims to strengthen Kenya's presence in both emerging and established coffee markets by coordinating marketing efforts and promoting the country's coffee globally. The agreement builds on on-going efforts to expand and diversify Kenya's coffee exports, which have fluctuated since 2016 due to declining productivity.
Photo Courtesy of The Star