Tea sector leaders told to innovate, safeguard place in global market.

Leaders in the tea industry have been asked to take bold steps in repositioning the Kenyan tea on the global stage. Agriculture Principal Secretary Paul Rono urged industry stakeholders to move away from auction-based sales and toward strategic marketing to capture more lucrative markets. “Our aim is to elevate Kenyan tea from a commodity priced like wood to one valued like gold,” he said at the Kenya Tea Summit hosted by the Tea Board of Kenya to celebrate 100 years of commercial tea production in Mombasa. Rono emphasized that tea should be the second-most consumed beverage after water and proposed that a stronger push be made to encourage local consumption. This includes promoting tea and encouraging Kenyans to make tea part of their daily routines.

Photo Courtesy of People Daily

Read More: https://peopledaily.digital/tea-sector-leaders-told-to-innovate-safeguard-place-in-global-market/