Celebrating Kenyan Heritage: Daima Mkenya Africa Unveils New Kikoy and Fabrics Line Inspired by the National Flag.
In a momentous meeting, the Kenya Export Promotion and Branding Agency (KEPROBA) joined forces with Daima Mkenya Africa, a brand that epitomizes the heart and soul of Kenya. Led by Chief Executive Officer Ms. Floice Mukabana, the KEPROBA team met with Ms. Zahra Moi, the visionary founder of Daima Mkenya Africa, to discuss the brand’s latest innovation: the Daima Mkenya Kikoy and Fabrics collection, a vibrant tribute to the colors of the Kenyan national flag.
This collaboration marks a significant step in promoting Kenyan-made products on the global stage while celebrating the nation’s rich cultural heritage. The meeting underscored KEPROBA’s commitment to empowering local brands by providing market linkages, intelligence, and product development support. Additionally, Daima Mkenya Africa is set to join the prestigious Made in Kenya initiative upon successful application, further solidifying its position as a beacon of Kenyan creativity and craftsmanship.
A Tribute to Kenyan Identity and Unity
The Daima Mkenya Kikoy and Fabrics collection is more than just a fashion line—it’s a celebration of Kenya’s identity. Inspired by the bold black, red, green, and white hues of the national flag, each piece tells a story of resilience, pride, and unity. The kikoy, a traditional garment deeply rooted in Kenyan culture, has been reimagined with modern elegance, making it a versatile accessory for both local and international markets.
Ms. Zahra Moi shared her vision for the brand, stating, “Daima Mkenya Africa is not just about creating beautiful products; it’s about capturing the spirit of Kenya. Our new collection is a reflection of our shared heritage and the values that bind us together as a nation.”
KEPROBA’s Commitment to Empowering Local Brands
During the meeting, Ms. Floice Mukabana reiterated KEPROBA’s dedication to supporting homegrown brands like Daima Mkenya Africa. “Our mission is to elevate Kenyan products to global standards while preserving their authenticity,” she said. “Daima Mkenya Africa’s commitment to quality and cultural representation aligns perfectly with our goals. We are excited to support their journey through market access, product development, and the Made in Kenya initiative.”
The Made in Kenya initiative is a flagship program designed to promote locally manufactured goods, ensuring they meet international quality standards while maintaining their unique Kenyan identity. By joining this initiative, Daima Mkenya Africa will gain access to a broader audience, both domestically and internationally, further amplifying its impact.
A Brand Rooted in Heritage, Poised for the Future
Daima Mkenya Africa has always been more than just a brand, it’s a movement. Since its inception, it has championed the values of national pride, resilience, and unity, creating products that resonate with Kenyans from all walks of life. The new Kikoy and Fabrics collection is a testament to this mission, blending tradition with innovation to create timeless pieces that honour Kenya’s past while embracing its future.
As the brand continues to grow, its partnership with KEPROBA promises to open new doors and create opportunities for Kenyan artisans and entrepreneurs. Together, they are paving the way for a brighter future, where Kenyan products are celebrated worldwide for their quality, authenticity, and cultural significance.