Overview

The Kenya Export Promotion and Branding Agency (KEPROBA) in collaboration with the  Algierian Embassy in Nairobi is pleased to invite interested and suitable exporters to take advantage of an exciting opportunity to enter the Algerian market through  Sarl Life Food Company based in Algiers, Algeria.

The company, which functions as a key link in the Algeria’s food supply chain, specializes in the procurement of various agricultural commodities from international markets. Between January 2025 and December 2025, the company recorded a total of over 600 import shipments, with a cumulative trade value estimated at approximately USD 40 million, demonstrating a consistent level of activity in the Algerian import sector.

The company maintains a diversified global sourcing strategy, with its primary supply partners located in Brazil, India, and Canada, but have now indicated keen interest in sourcing from African countries. An analysis of its import portfolio reveals a focus on essential food staples and spices. The company's top imported products include coffee, rice, shelled edible nuts, dried lentils, and turmeric.

SARL LIFE FOOD's supply chain relies on established relationships with key international suppliers, which enables them to provide a range of essential food products to the Algerian market, positioning it as a notable participant in the country's food import sector.

The purpose of this initiative is to facilitate direct buyer-seller linkages and increase Kenyan exports to Algeria by unlocking new market opportunities in North Africa.

Target Sectors

The buyer aims to offer a strategic platform for Kenyan exporters within the following sector categories that are key areas of interest for the company:

• Green Coffee Beans
• Cashew Nuts Grade WW180/WW240/WW320
• Macadamia Nuts – Dried
• Green Tea in Bulk
• Medicinal Plants
• Turmeric (Whole / Powder)
• Dried & Exotic Fruits
• Dried Mango
• Dried Pineapple
• Passion Fruit (Fresh / Dried)

Why the interest?

• Direct Access to a Major Importer – Engage directly with Sarl Life Food Company, a company with a presence and strong distribution network across Algeria and the wider Maghreb region and the EU market.

• Capitalize on Growing Demand – Algeria imports over imports valued at USD 42.6 billion, which represented 0.2% of world imports worth of relevant food products annually, presenting a significant opportunity for Kenyan exporters.
• Navigate Regulatory Requirements – Gain insights into Algerian customs, certification such as halal and phytosanitary, and logistics from an experienced buyer.
• Build Long-Term Partnerships – Move beyond one-off sales by establishing a working relationship aimed at regular, large-volume imports.
• Enhance Brand Visibility – Position your brand within the Algerian and North African markets, a gateway to Francophone Africa.

• Leverage Expertise - Benefit from Sarl Life Food Company's expertise in managing complex logistics, customs clearance, and regulatory processes for importing goods into Brazil.

How to Engage

Interested exporters are encouraged to relay their interest by contacting the Algerian buyer and copying KEPROBA through the contacts below.

Name: Mrs. Rhassoul Abdelkad

Email: lifefood.dza@gmail.com

KEPROBA Email: Products.Markets@brand.ke
Phone: +213 799 10 13 08

This initiative underscores KEPROBA’s continued commitment to connecting Kenyan exporters with strategic buyers in high-potential markets. By participating, your business stands to gain invaluable insights, forge lasting commercial relationships, and contribute to the growth of Kenya’s export sector. For any further clarification, please do not hesitate to reach out using the contact details provided. We look forward to your success in this impactful trade engagement.