Kenya Export Promotion and Branding Agency is in receipt of communication from the Embassy of Kenya in Brazil regarding the upcoming APAS Experience Expo scheduled to take place in São Paulo, Brazil, from 6th to 8th November 2025.
This follows the successful Business Webinar on Unlocking Export Opportunities for Kenyan Products to Brazil held on 25th September 2025, and an earlier engagement in July 2025 that brought together the Brazilian Association of Supermarkets of the State of São Paulo (APAS), the Kenya Export Promotion and Branding Agency (KEPROBA), and the Retail Trade Association of Kenya (RETRAK). These engagements sought to strengthen trade linkages and explore partnership opportunities aimed at enhancing economic cooperation between Kenya and Brazil.
Objective of Participation:
The APAS Experience Expo provides a strategic platform for Kenyan exporters, producers, and trade promotion agencies to:
- Showcase Kenya’s diverse range of export products to leading Brazilian and Latin American buyers.
- Engage directly with supermarket chains, distributors, and importers to explore sourcing and distribution partnerships.
- Gain market insights on Brazilian consumer trends, product standards, labeling, and certification requirements.
- Position Kenya as a reliable supplier of high-quality products within the Latin American retail supply chain.
Call to Action:
The State Department for Trade therefore invites relevant government agencies, trade associations, and export-ready enterprises to mobilize participation in this important event. Participation in the APAS Experience Expo will provide an excellent opportunity to promote Kenya’s export offerings, strengthen bilateral trade ties, and diversify export markets beyond traditional destinations, with São Paulo serving as a key gateway into the Latin American region.
Event Details:
- Event: APAS Experience Expo
- Dates: 6th – 8th November 2025
- Venue: São Paulo, Brazil
- Organizer: Brazilian Association of Supermarkets (APAS)
Contact Information:
Interested participants may contact Ms. Gabriella Meucci, Head of International Relations and Strategic Partnerships at APAS, via gabriela.meucci@apas.com.br, and copy jane.toywa@mfa.go.ke at the Embassy of Kenya in Brazil for coordination.