Export-ready enterprises, SMEs, and trade stakeholders are invited to participate in the upcoming Export Readiness Webinar on Unlocking U.S. Markets: Understanding the “De Minimis” Rule & Trade Compliance Essentials. The webinar will take place on 25th September 2025, from 9:00 AM to 11:00 AM (EAT), via Zoom.

The webinar is a joint initiative of the Kenya Export Promotion and Branding Agency (KEPROBA) and DHL Kenya, under the framework of their strategic partnership aimed at empowering Kenyan SMEs for cross-border trade.

This pilot training forms part of a broader SME capacity-building program envisioned in the KEPROBA-DHL MOU, focusing on export market access, trade compliance, and logistics enablement.

Webinar Theme:
Unlocking U.S. Markets: Understanding the “De Minimis” Rule & Trade Compliance Essentials

Key Focus Areas:

• Introduction to the U.S. “De Minimis” Rule and its implications for SMEs
• Export documentation, customs, and trade compliance
• DHL’s cross-border logistics solutions tailored for SMEs
• Sector-specific business clinic and Q&A

Why You Should Attend:
This free virtual training provides SMEs with practical insights into international trade compliance and export logistics—critical steps toward enhancing competitiveness in global markets.

Target Participants:

• Export-ready SMEs across all sectors
• Businesses participating in FESTAC 2025 and other export platforms
• Entrepreneurs in manufacturing, textiles, handicrafts, agribusiness, and related industries

Webinar Details:

• Date: 25th September 2025
• Time: 9:00 AM – 11:00 AM (EAT)
• Platform: Zoom
• Cost: Free of Charge

How to Participate:
Register for the webinar:

https://us06web.zoom.us/webinar/register/WN_JlC1y1BqTB-p5RfrmLo-pQ

For more information, contact KEPROBA at: products.markets@brand.ke