Kenya, a global leader in flower exports, continues to make strides in international markets, with its high-quality fresh cut roses commanding attention worldwide. South Africa has emerged as a promising destination for Kenyan flowers. In 2023, Kenya exported 1,301 tonnes of fresh cut roses and buds to South Africa, valued at USD 4.903 million(ITC 2024). This represents a steady annual growth rate of 12% since 2019 to 2023, underscoring the market's potential.

South Africa's colder months, from June to September, create a unique opportunity for Kenyan roses to fill the gap left by reduced local production. This seasonal reliance is further boosted by demand peaks during special occasions like Valentine’s Day, Mother’s Day, and Christmas.

Kenyan roses continue to be a preferred choice for South African buyers, particularly during peak seasons. By building strategic partnerships, streamlining the supply chain, and investing in innovative logistics solutions, Kenyan exporters can strengthen their foothold in South Africa’s market.

With its established reputation for quality and the unwavering demand for fresh cut roses, Kenya is well-positioned to grow its flower exports to South Africa.