In a transformative move for Kenya’s export sector, the Kenya Export Promotion and Branding Agency (KEPROBA) has signed a partnership with DHL Group to enhance market access for small and medium-sized enterprises (SMEs). This collaboration is poised to unlock new global opportunities for Kenyan businesses by combining KEPROBA’s export development expertise with DHL’s world-class logistics infrastructure.

The partnership with DHL aligns with KEPROBA’s vision to make Kenyan products visible, competitive, and accessible in international markets. This would address gaps experienced by SME members, to experience their full potential.

A Boost for Kenyan SMEs                                                                                                                                                                                                The partnership aims to address long-standing challenges faced by SMEs in Kenya, including limited access to international markets, high logistics costs, and lack of visibility in global supply chains. By leveraging DHL’s extensive global network and KEPROBA’s mandate to promote Kenyan exports, the initiative will provide SMEs with:

• Necessary skills to help scale their businesses.
• Streamlined logistics and shipping solutions
• Training in export readiness, market access strategies and compliance requirements.
• Training sessions on understanding the market environment.
• Support in branding and packaging for international standards
• Equipping SMEs with the right tools and knowledge therefore contributing to economic growth.
• Access to DHL’s GoGreen tools for sustainable logistics
• Capacity building programs and sustainable financial options.

SMEs contribute more than 60% of employment and up to 40% of GDP in many African countries. “SMESs not only spur the local economic growth but also drive innovation and job creation.

KEPROBA continues champion Kenya’s brand globally, ensuring that products labeled “Made in Kenya” meet international standards and appeal to diverse markets. This partnership will further strengthen KEPROBA’s efforts to position Kenya as a reliable source of high-quality goods.

With this alliance, Kenyan SMEs can expect a more supportive ecosystem for export growth.

As DHL’s global logistics footprint expands and KEPROBA deepens its export promotion strategies, this partnership is set to be a significant change for Kenya’s trade landscape.