Kenya Export Promotion and Branding Agency (KEPROBA) and Kenya National Chamber of Commerce and Industry (KNCCI) signed a Letter of Intent (LOI) on the 18th of April 2024 at KEPROBA head office to mark the commencement of a strategic ingenuity between them.

The agreement was signed by KEPROBA CEO Floice Mukabana and KNCCI CEO Patrick Nyangweso. The LOI followed a previous discussion on strengthening of trade development efforts in areas of mutual concern and to help the local exporters to meet global markets through branding of prioritized value chains across many Kenya’s economic and social sectors

“Pursuant to each organization’s mandate and capacities, the signatories acknowledge the importance of cooperation in the following activities: monthly value chain forums, bi-annual exporters round table forums, high-level County sensitization programs, national import-export conference on identified value chains in collaboration with target market County consulates, mobilization of exporters for key trade missions in areas of mutual benefit and collaborate and partner in the annual Kenya Export of the year award program,” said CEO Floice Mukabana

The LOI also recognized and appreciated the need to establish a collaboration framework which would facilitate the joint implementation of the programs that are in common interest in actualizing their mandates

The collaboration between KEPROBA and KNCCI would also foster relations that translates to a conversation about sustainable market access requirements and understanding of exporters’ products and service landscape translating to opportunities in the export market. Moreover, the collaboration would also enable bridge information gaps of export opportunities that continue to exist.

In addition, KEPROBA’s main objective is to continue championing market linkages between the Kenya business community and rest of world. KEPROBA CEO Floice Mukabana urged KNCCI to continue supporting Kenya’s export agenda.