At the front of Kenya's economic revolution is the #MadeInKenya campaign, which is empowering the country's future generation of manufacturers and innovators and opening up previously unheard-of prospects for SMEs. during the Kenyatta International Convention Centre (KICC), where the Kenya Export Promotion and Branding Agency (KEPROBA) displayed locally produced goods and discussed how to broaden their worldwide reach, this was made clear during the Jamhuri National Job Fair.

The Chief Executive Officer of KEPROBA, Ms. Floice Mukabana, visited the agency's exhibition at the event, emphasizing the essential importance of involving youth in the manufacturing sector and the overarching Buy Kenya, Build Kenya initiative. She reaffirmed that the incorporation of youth-led small and medium-sized enterprises (SMEs) into the manufacturing industry is in harmony with the Bottom-Up Economic Transformation Agenda (BETA), which focuses on empowering grassroots economies through job creation, fostering innovation, and enhancing export activities.

Speaking to the Made In Kenya adoptees at KEPROBA’s stand, Ms Floice Mukabana asserted that youth engagement in the manufacturing sector transcends mere job creation; affirming that it is fundamentally about cultivating a generation of entrepreneurs poised to propel Kenya's industrial advancement and enhance its global competitiveness

KEPROBA highlighted several innovative brands that are proudly #MadeInKenya, including:

1. Piquant Spices – offering premium spice blends sourced locally.
2. Mugala Naturals – providing organic skincare products that celebrate Kenya’s natural heritage.
3. Nutriblends Fresh Delights – delivering healthy food options tailored for contemporary consumers.
4. Zangu Brands – featuring stylish and practical local fashion items.
5. Tufloss Rubi – producing high-quality dental and hygiene products manufactured in Kenya.
6. Jowam Coffee Roasters – showcasing specialty coffee that reflects Kenya’s esteemed coffee culture.

These small and medium-sized enterprises are not only dedicated to producing exceptional products but are also instrumental in generating employment, promoting local innovation, and reshaping Kenya’s global reputation as a center of excellence and creativity.