The Kenya Export Promotion and Branding Agency (KEPROBA) took center stage at the 2025 Kitui County Investors’ Sensitization Forum in advocating for the growth and global recognition of Kenyan products. Representing the agency, Ms. Maureen Mambo, the Nation Brand Development, Marketing & Communication Director participated in a dynamic panel discussion, underscoring KEPROBA’s pivotal role in elevating Kenya’s economic footprint through strategic branding and market access initiatives.
Central to Ms. Mambo’s address was the impactful #MadeInKenya campaign, a flagship initiative designed to unify and distinguish locally produced goods. She emphasized that the campaign is more than a label it’s a movement to instil pride in Kenyan craftsmanship while equipping businesses with a competitive edge. “By embedding a distinct identity into our products, we empower them to stand out in crowded local markets and attract international attention,” she noted. This approach not only fosters consumer loyalty but also opens doors to export opportunities, positioning Kenya as a hub of quality and innovation.
Ms. Mambo highlighted KEPROBA’s multifaceted strategy to drive investment and growth, particularly for Kitui County’s enterprises. Key efforts include strengthening local brands through capacity-building programs, creating market linkages between producers and global buyers, and showcasing Kenyan excellence at international trade fairs and digital platforms. For Kitui’s thriving sectors—such as agriculture, textiles, and renewable energy these initiatives translate to expanded visibility, partnerships, and revenue streams.
The forum served as a rallying call for collaboration between county governments, investors, and agencies like KEPROBA to unlock Kenya’s untapped potential. By prioritizing homegrown solutions and fostering an entrepreneurial ecosystem, Kitui is poised to become a model for sustainable regional development.
As the event concluded, stakeholders echoed a shared vision: Kenya’s journey toward economic prosperity hinges on empowering its local industries. With KEPROBA’s unwavering commitment to branding and market access, the future looks bright for Kitui’s businesses and for Kenya’s global reputation as a nation of innovation and quality.