His Excellency President William Ruto visited the Kenya Export Promotion and Branding Agency (KEPROBA) exhibition stand at the Jamhuri National Job Fair, where he interacted with #MadeInKenya Adoptees. The President's visit highlighted his steadfast dedication to backing local brands and encouraging homegrown enterprises as a fundamental aspect of Kenya's economic change.

While engaging with exhibitors, President Ruto emphasized on the vital importance of local industries in stimulating economic development, generating employment, and promoting national prosperity. He stressed that supporting Made in Kenya products not only establishes the country as a strong competitor in international markets but also bolsters Kenya’s economic stability by decreasing dependence on imports.

“Promoting local enterprises is central to our development plan.” "By supporting local businesses, we open up opportunities, create employment, and foster a more robust and prosperous Kenya," President Ruto remarked during his visit.

The Jamhuri National Job Fair, took place in the run-up to this year's Jamhuri Day festivities, acts as an important venue for displaying locally produced goods while linking job seekers, entrepreneurs, and industry stakeholders. At the KEPROBA booth, brands participating in the #MadeInKenya initiative were prominently featured, showcasing the creativity, excellence, and skill of Kenyan enterprises.

KEPROBA advocates for initiatives that elevate Kenyan products in domestic and global markets. By establishing paths for visibility and market access, the agency is crucial in making certain that products made in Kenya promote economic growth and enhance livelihoods.

President Ruto’s visit to the KEPROBA booth reinforced the government's commitment to aiding local industries as part of its Bottom-Up Economic Transformation Agenda (BETA), which emphasizes grassroots economic empowerment and sustainable growth.

The visit acted as a call to action for stakeholders, investors, and consumers to support Made in Kenya items, acknowledging their significance in fostering a self-sufficient, creative, and thriving country.

Through robust leadership and dedication to local industries, Kenya is making significant strides toward economic transformation driven by its own creativity and skills.