The Kenya Export Promotion and Branding Agency invites interested and eligible Kenyan exporters to participate in a virtual workshop on export opportunities to Brazil, scheduled for 1st April 2026. The session will bring together Kenyan exporters and a leading Brazilian importer, MacroEx Group, providing a strategic platform to explore market entry opportunities, strengthen trade linkages, and facilitate direct buyer-seller engagement.
This initiative, organized by the Embassy of the Republic of Kenya in Brasília, aims to expand Kenya’s export footprint in Brazil by connecting local businesses with established international import networks. The workshop will offer practical insights into market dynamics, regulatory requirements, and strategies for successfully positioning Kenyan products in the Brazilian market.
The session will take place on Wednesday, 1st April 2026 at 4:00 PM East African Time, which corresponds to 10:00 AM Brasília Time, and will be conducted virtually via the link: https://shorturl.at/xVrIw.
The workshop targets exporters operating in key sectors of interest to MacroEx Group, including beverages and wines, chemical products, machines and equipment, as well as coverings and ornamental stone. Participants will have the opportunity to engage directly with a global importer that has over 18 years of experience in international trade, a presence in more than 30 countries, and an annual handling capacity exceeding 4,000 TEUs.
By participating, exporters will benefit from MacroEx Group’s expertise in logistics, customs clearance, and regulatory compliance within the Brazilian market. The session also comes at a time of growing trade relations between Kenya and Brazil, with exports increasing by 25 percent from USD 1.24 million in 2024 to USD 1.55 million in 2025, signaling strong potential for further expansion.
Beyond immediate market access, the workshop seeks to foster long-term business partnerships, enhance brand visibility for Kenyan products in Brazil and the broader South American market, and provide an opportunity for exporters to benchmark against regional and global competitors.
Interested exporters are encouraged to confirm their participation using the meeting link provided. For further inquiries, they may contact MacroEx Group via email at contato@macroex.com.br, by phone at +55 27 3442 0000, or visit their website at https://macroex.com.br/.
The deadline for expression of interest is Tuesday, 31st March 2026. This engagement presents a valuable opportunity for Kenyan exporters to gain market intelligence, establish strategic partnerships, and contribute to narrowing the trade imbalance between Kenya and Brazil by increasing the presence of Kenyan products in this growing market.