Export Readiness Program

The Kenya Export Promotion and Branding Agency undertakes Exporter Readiness Awareness for the business community.

The Exporter Readiness Program aims to augment the Agency’s efforts to serve and enhance the competitiveness of enterprises by equipping them with information and relevant skills to facilitate them to navigate the ever-changing international trade arena with ease.

The Program aims to be a one-stop shop for all matters relating to enhancing the capacity of target groups and will help to inculcate an exporting culture among the business community.

The Exporter Readiness Awareness (ERA) provides high-quality export trade and branding training to enable the business community to venture into international trade.

Objective

The objective of the Exporter Readiness Program is to provide high-quality, globally competitive export trade training to enable the business community venture into international trade.

Scope

The Exporter Readiness Program aims to augment the Agency’s efforts to serve and enhance the competitiveness of enterprises by equipping them with information and relevant skills to facilitate them to navigate the ever-changing international trade arena with ease. Training are identified through the Agency’s initiatives or through requests from stakeholders.

Tagline:

 “Empowering Exporters”

Functions of the Exporter Readiness Program

The Program will provide a platform for conduction of the following activities:

• Export trade training i.e., Exporter Readiness Awareness Training.
• Specialized courses upon request by stakeholders.
• Conferences and seminars on topical issues.
• Training in house staff on the modules

The training modules are:

Introductory Training Modules

1. Introduction to Exporting
2. Entrepreneurship Skills
3. Bookkeeping
4. Group Logistics
5. Product Development- Packaging/Labelling/Branding
6. Costing/Pricing
7. Compliance to Standards
8. Market Research/Identifying Target Markets
9. Single Window
10.  Incoterms
11.  Export Financing

Intermediate Training Modules

1. Target Market
2. Product / Service
3. Marketing Strategy
4. Marketing Entry Strategy
5. Revenue Streams
6. Key Resources
7. Key Partners Incoterms

Advanced Training Modules

1. Export training module
2. Product and market specific programs
3. Product development for exports module
4. Made in Kenya brand mark module
5. Fundamentals of branding module
6. The nation brand module
7. Crisis Management
8. E - Commerce

ERA Training Mode of Delivery

The Export Readiness Awareness provides a platform for co-ordinated approach to export capacity building by KEPROBA and Trade Support Institutions. The aim is to serve and enhance the competitiveness of enterprises by equipping them with information and relevant skills to facilitate them to navigate the ever-changing international trade arena with ease. The training provides timely and relevant export trade courses.

ERA is delivered through the following platforms:

1. 1. Export trade training
   2. Specialized courses upon request by stakeholders
   3. Conferences and seminars on topical issues.

Expected Outcomes

The anticipated outcome of the Program is to enhance the competitiveness of our enterprises by equipping them with information/knowledge and skills to facilitate them to trade internationally / navigate the ever-changing international arena with ease.

• The specific outcomes of the Program are:
  1. Better skilled entrepreneurs able to negotiate international offers and bid successfully for opportunities.
  2. Enhanced ability to overcome real and perceived threats/obstacles to exporting.
  3. Enhanced ability to produce high-quality recognizable brands that meet the global market entry requirements
  4. Enhanced ability to increase audience engagement and drive customer loyalty.
  5. Diversification of export products and markets
  6. Effective participation in international trade promotion activities.
  7. Increased exports